Twenty-five years turning companies into brands people remember, study, and talk about for decades — from a Harvard Business School case study at Charles Schwab to an AI-governance repositioning at OneTrust. Currently VP of Corporate Marketing at OneTrust, building toward CMO.
I've spent my career doing one thing: helping complicated companies say something simple and true about who they are — then proving it moves the business.
That's meant building OneTrust's first integrated corporate marketing organization and leading its shift from "privacy company" to the definitive voice in AI governance. It's meant unifying Autodesk's brand, communications, and social impact functions into a single 180-person global team. And earlier in my career, as an agency lead, it meant convincing Charles Schwab to build an entire brand platform around his own nickname — a campaign that ended up as a Harvard Business School case study.
I'm at my best in rooms where the stakes are real: board-level scrutiny, brands that have outgrown their own story, companies betting their next chapter on getting this right. I build teams that can operate at that altitude, and I stay close enough to the craft to still write the line myself when it matters.
Outside of work, I'm based in Mill Valley, CA — still a details person, still a writer at heart.
Three moments, three different companies, the same underlying job: find the truth the brand had stopped saying out loud, and rebuild the strategy, org, and creative around it.
OneTrust had built a market-leading privacy and data governance platform, but the outside world hadn't caught up to where the product — or the market — was heading. I led an enterprise-wide repositioning around AI-Ready Governance: new mission, vision, and value proposition, plus the company's first full visual and verbal identity transformation.
Alongside the repositioning, I built OneTrust's first integrated Corporate Marketing organization — consolidating ten previously disparate disciplines into one 25-person global team — and stood up the company's first brand health measurement and executive thought leadership programs.
Autodesk had grown for decades product by product, and its brand reflected that — fragmented, engineering-led, hard to recognize as one company. I led the enterprise brand transformation that unified Brand, Creative, Communications, Content, Events, Sustainability, and the Autodesk Foundation into a single ~180-person organization across 16 countries, and worked directly with executive leadership and the Board on platform strategy and corporate storytelling through several major company initiatives.
The most visible proof point: I directed Autodesk University's transformation into a world-class hybrid experience, scaling participation from 14,000 to over 100,000 attendees.
I joined LendingTree as the company was pivoting from originating mortgages to becoming a lead-generation marketplace — right in the wake of the housing crash, when trust in anything mortgage-related had collapsed. I rebuilt value, meaning, and differentiation back into the brand, which in turn built preference, margin, and efficacy into our digital and search efforts, separating LendingTree from a field of interchangeable, "me-too" interest-rate advertisers.
Part of that story was creative, not just strategic: we brought in Jim Henson's Creature Shop to design and build Lenny, a custom spokes-puppet who became the face of a national campaign — giving LendingTree a voice competitors couldn't copy.
Schwab was losing ground to discount brokers and full-service firms alike, caught in the middle with no clear reason to choose it. Leading strategy on the account, I helped build the campaign around something almost nobody outside the company knew: that Charles Schwab's friends, family, and employees all just called him "Chuck." That insight became the entire platform — a promise that talking to Schwab meant talking to someone who'd actually listen.
The campaign launched as a national, multimedia push and went on to win an Effie Award. It's still taught today: Harvard Business School published a case study on it (Case 507-005), and in 2022 it was inducted into the FCS Portfolio Awards Hall of Fame alongside Mastercard's "Priceless."
Twenty-five years across B2B SaaS, financial services, and agency leadership.
Open to Chief Marketing Officer roles and conversations with boards, CEOs, and search partners.